Email Marketing Rules and Definitions - Internet Marketing Lead Generation

1. Unsolicited Commercial Email
a. Unsolicited commercial email must not be sent.

2. Commercial Email
a. Commercial email must not be sent to an individual's e-mail address unless one of the following situations exists:

i. There is an existing business relationship; or
ii. Prior informed consent of the individual has been obtained.

3. Content of Commercial Email
a. Every commercial email must include an opportunity for the recipient to unsubscribe from receiving such email in the future. Such requests to unsubscribe must be processed promptly and the recipient should be informed of the length of time required for processing.

b. Commercial email must not include "from address" fields, subject lines and message bodies that are misleading, false, or deceptive. Subject lines must not mislead as to the content and purpose of the message.

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