Having a website is one thing, making it work effectively is another thing. Good design is a main part of creating a good website. To be effective a website must be well constructed in five critical areas:

Presentation: Attractive appearance & design, unity throughout, clear text.
Content: Valuable & relevant information, enriches your visitors (audience), keeps their interest.
Usability: User-friendly, intuitive. Easy to use, read, or navigate through. Downloads quickly.
Involvement: Interactive. Invites visitor participation, feedback & communication, hence it connects back to you.
Findability: Highly visible to or easily found by your target audience through search engines, links pages, and other means.

Planning, Consultation
Ask the client:
What is your purpose, goals for having this website?
That is, what do you wish to accomplish by having this website? Determine your goals and set their priorities. Decide exactly what you want your site to do:
-- Share, disseminate information?
-- Influence people in a particular direction?
-- Define or polish your company/corporate image?
-- Be your online retail storefront?
-- Improve your customer service?

What am you offering: a product? a service? information?

What do you want your site to show and tell?
Who is your target audience; what audience do you want to reach?

Budget:
Set a budget for your website. Take into consideration the nature of your business along with your finances. Professional execution of your website is very important. Generally, the larger your investment, the greater your return. To spread your investment over time, you can also grow and expand your website over a period of several months.

E-commerce: Get your site set up for online credit-sales
Internet traffic doubles every 100 days. In general, 3% of every 1000 visitors to your website will purchase from your site. Over 60% of Internet sales are credit card sales. If you plan to do business using the Internet, you must make it easy for people to pay. To be enabled for online commerce, your site needs three elements: a credit card processor, gateway, and shopping system. It "Pays" to E-Commerce Your Site!

Flash vs. HTML
HTML and Flash are completely different technologies for completely different situations.
HTML (and CSS) is best suited to content-based sites whereas Flash is best used for animated multi-media demonstrations. Both have their place. And of course, sites need not be one thing or the other. Flash is often put to good use as an element within an HTML page. Be aware that search engine spiders "DO NOT" catalog any text in Flash. Websites built on an HTML platform will rank higher in SEO ratings.

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We are a Top Rated Traditional Full Service Advertising Agency and experts in Interactive Marketing. We create strategies for Search Engine Optimization, Pay Per Clicks (Yahoo, Google, MSN), Email Marketing, List Building and Web 1.0. We specialize in Social Media Marketing, Web 2.0, Social Network Aggregation, Social Networking, Social Bookmarking, Micro Blogging, Video Internet Marketing, Viral Marketing, Internet Visibility, Lead Generation and Online Reputation Managment.

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