Visitor (Traffic) Definitions

All Time Unique Visitors - The number of visitors to the site that have visited the site for the very first time.

Bookmark or Direct - This indicates a visitor that either came to your site via a bookmarked link (i.e. a favorite link) or typed in your site's URL in the browser's address field.  There is no referrer in this situation.

Campaign - A marketing term referring to a distinct marketing activity, such as direct mail, banner ads, pay-per-click ads, etc.

Click-Through - The act of a user clicking on a hyperlink that directs the user to another site.  This differs from a lead in that a unique user may produce many click-throughs, but is regarded as a single lead.

Cookie - A small piece of information a website leaves on a visitor's computer when the visitor visits a website.  Cookies are used to remember information about a visitor to be used at a later time.

Conversion Rate - The percentage of orders generated per click-through.

Daily Unique Visitor - A visitor that comes to your site for the first time in a day. All subsequent visits during the day by the visitor are not considered unique.

Daily Uniques - The number of visitors to the site that have visited the site for the first time that day.

Domain - The address of a site, without the protocol, path, page or other items attached.  For example, microsoft.com is a domain, however, a full URL could be http://www.microsoft.com/stuff/page.html.

E.C.M.A. - The European Computer Manufacturers Association - the original creators of Javascript.

eCommerce - Electronic commerce.  Generally, purchases acquired over the web.

E-Mail Alert - When certain traffic levels are reached for an account, it automatically sends out an e-mail to notify the account holder.  These alerts are set up from the 'Edit Account' menu item.

Hit Count - The number of page views within a given time frame, which represents the number of times a visitor requests a page from your server. A hit count differs from a daily unique in that a visitor can register unlimited page views per day, but only one daily unique in one day, no matter how many pages are viewed.

HTML - In practical terms, HTML is a collection of platform-independent styles (indicated by markup tags) that define the various components of a World Wide Web document.  HTML was invented by Tim Berners-Lee while at CERN, the European Laboratory for Particle Physics in Geneva.

I.P. Address - An internet protocol address.  This address is the main identifier of a node on the internet.  Every device connected to the internet must have one.  I.P. addresses are four numbers (0-255) put together separated by a dot.  For example 208.36.212.38

I.S.P. - Internet Service Provider.  A company that provides access to the internet.

Java - A common computer programming language developed by Sun Microsystems for use in web applications on the client and server.

Javascript - A common computer programming language developed by E.C.M.A. for use in web applications primarily on the web.

JScript - Microsoft's version of Javascript.  JScript runs under Internet Explorer.

Lead - A unique visitor that has come from a click-through from a campaign source.  A unique visitor is regarded as a lead only upon the first visit to your site.  A lead may click-through to your site multiple times, but is still considered a unique lead.

Monthly Unique Visitor - A visitor that comes to your site for the first time during a calendar month. All subsequent visits during the month by the visitor are not considered a monthly unique visit.

Monthly Uniques - The number of visitors to the site that have visited the site for the first time that month.

New Visitors - The number of visitors to the site that have visited the site for the first time ever.

Order - A completed transaction by a user.  Orders are recorded when a special tracking script is executed on the order confirmation page.  This tracking script can be found on the Account / Get HTML Code menu item.

Page Views - See 'Hit Count'.

Palette - The number of colors supported on a computer screen.  Palettes are sometimes described by a number of bits in the number of supported colors.  For example, an eight-bit palette would support 256 colors (2 to the 8th).
Platform - See Operating System.

Protocol - An agreed-upon format for transmitting data between two   devices. The main protocol for transmitting web pages is HTML.  The main protocol for transmitting e-mail is SMTP.

Operating System - A computer's primary program that runs the machine. For example, Windows 2000 and Mac OS X are operating systems.

Referrer - A URL  visitor originated to get to your site that contains a link to your site.  If the visitor followed a link to reach one of your pages, the referrer would be the previous page.  In the case of a graphic on a page, the referrer would be the page containing the graphic.

Reloads - The total number of times your visitors have hit the "Refresh" or "Reload" browser button on a page

Revenue - The amount of money generated from orders.

Screen Resolution - The pixel width and height a computer's screen supports.  Typical values are 1024x768 and 800x600.

Unique Visitor - Refers to a daily unique visitor, which is a visitor that comes to your site for the first time in a day. All further visits during the day by the visitor are not considered unique.

URL - The Universal Resource Locator for an item on the internet, which includes the protocol, path, page and other items that fully identify an item.  For example: http://www.microsoft.com/stuff/page.html.  The full syntax is: protocol://host. domain[:port]/path/filename

Traffic Definitions as provided by Hitslink

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